There are many campaigns in the agriculture community to help market and promote agriculture. In the beef industry one common brand is "Beef-Its What's For Dinner!" Many of you have probably heard this saying before or seen one of its commercials. This is the commercial from 2000.
The National Cattlemen's Beef Association is responsible for the promotion of beef. They use this brand in many of their advertisements. They are widely seen on Facebook, Twitter, and Pinterest. They also have a website. On this website, they provide information about beef and include many recipes for consumers to try their hand at preparing beef.
These promotional campaigns are all funded by the Beef Checkoff. The beef checkoff was started by the 1985 Farm Bill. This program is then essentially funded by America's farmers and ranchers. Every time a producer sells livestock, they have to pay $1 for every head sold, regardless of sex, to the Beef Checkoff. The Beef Checkoff then uses the money to help fund programs to promote beef and research.
In conclusion, the brand Beef Its What's for Dinner, is a very common sight. Many consumer know this saying so it has been used effectively to market beef products. So next time your at the grocery store, make sure to pick up some beef!
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